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Mother’s Day has come and gone and that makes me think of . . . planting flowers. Here in the metro Denver area of Colorado, gardening experts warn us not to put annuals in the ground until after Mother’s Day—which is really good advice. This year that day dawned with about six inches of snow blanketing my lawn. Much as I love my local garden centers, I’d rather support them by purchasing plants that live. And so I wait, but not very patiently.
For me, searching for seasonal colors in a place that only sells plants and trees and soil and the like is worth the extra pennies. I know I can usually find plants for cheaper at big box stores, but the quality and experience is nowhere near the same as that in a garden center—plus I really don’t want to contribute to the demise of this type of business so near and dear to my heart.
I most definitely work to support local businesses by patronizing them and by sharing my good encounters with others. However, I am only one person so I also love seeing that other businesses such as Good Monster—which creates engaging customer experiences through digital marketing—support the cause by helping the types of local businesses, such as those I mention here, build and maintain customer awareness. I want others to share in the joy I experience, but I also, selfishly, want to keep the businesses I enjoy in business. Yes, I have ulterior motives, but I also believe that others—small business owners and other customers—benefit from our support of unique businesses and how those businesses add to local economies (and beyond) while fostering a more creative business climate for all.
And thus, my first plant-buying expedition of the season takes me to a small family-owned nursery that, despite all the development built-up around it, has more land than I ever imagined. Bonsai Nursery Inc. (Englewood) offers so many more plant options than the casual gardener I am needs. Other than providing my yard with two dwarf conifer trees and a (gift) rosebush, Bonsai mostly serves as the place where I go in order to bring home the splash and easy-care of annual plants for my containers and built-in beds.
But what splash those flowers have brought my yard over the years. Bonsai is a quiet sanctuary where I can arrive on a weekday and take my time moving back and forth between flats of plants while visualizing and dreaming. I do not buy the colorful pre-made hanging baskets—I come here to create for myself. Which palettes do I want to honor this year for each of my various containers and which of the available plants will work best together? If I pause too long, often one of the owners shouts across the space to find out if I need help. He can answer what conditions work for certain plants or when he will be getting another truckload of which plants and talk about how the current season’s conditions are affecting what is available and which plants are thriving. Not only do I get experienced guidance on the flowers and conditions, but also on fertilizers and soils and maintenance—all served up with humor from the various family members. They may not remember me personally but they most definitely do remember those who return season after season for larger purchases I can only covet. Though I wish I could spend even more there, I always spend more than I should.
My next stop on my plant-buying tour—usually a few days later—is at the closest of three metro Denver stores. The experience at O’Toole’s Garden Center (Littleton) could not be more different. Even early on a weekday May morning, the parking lot is full. I park as far away as I can to avoid all the crazy shoppers who just can’t seem to buy enough plants—once again I envy their budgets. In through the store and out to the plant patio and the land beyond, we shoppers negotiate our carts between aisles packed with almost-overwhelming options. The ever patient plant specialists working amongst the plants provide solid advice as we line up for their expertise on plants as well as for their knowledge of where the newest shipments are on site. Off to the side and across the back we can find more, more, more—maybe the hidden plants at the back corner will be even more vibrant than those on close display—the hunt in O’Toole’s can take me hours as I—and many others—waver between this and that option. All the while lively music (from the younger days of many of the shoppers) plays over the loud system—plant-buying at O’Toole’s is a party, not a solitary experience. We whisper admissions of guilt to one another about how we are just too tempted to behave properly with our purchases. Non-gardening family members enter into this pleasure palace at their own risk.
I admit I still pick up a plant or two at the big box centers—but only to round out what I have not found elsewhere. For pure magic and possibility, only garden centers provide. As I write this—full well knowing my schedule is too busy yet for my seasonal return to the garden (centers)—I am already seeing, smelling, and touching those beautiful plants that will fill my heart again this season—even those flowers I only visit in passing on the journey to finding those that will come home with me to brighten up our humble spaces.
Thanks to my local garden centers, paradise awaits.
So one of the big buzz words these days is branding. Branding this, branding that, branding yourself, branding your corporation, branding your non-profit, whatever. Really, it’s simply what Shakespeare brought up in Hamlet—to thine own self be true. And when you apply that to a business, branding is about making sure that the goodwill about your organization remains consistent with your mission and how you want those values communicated in the commercial world.
With large organizations, we, the customers, supposedly know what to expect if the company has created its brand well and protects it well. Whether I go to a Wendy’s by my home or thousands of miles away, there is this consistent feel to what it means to eat at a Wendy’s. Though menu variety and pricing fluctuates in minor ways from state-to-state, Wendy’s is still Wendy’s. If I want something else, then I go to the local Mom & Pop restaurant that does what it does—in a consistent or inconsistent manner—but knowing that that restaurant has its own way of doing things. If there’s no formula, as the consumer I take the risk that my experience will turn out better or worse than my expectations. Branded organizations such as Wendy’s are essentially making a promise that Wendy’s is what it is—nothing more or nothing less—but that I can mostly rely on a standard expectation of what going to a Wendy’s means. If that is not true, then Wendy’s brand begins to slip in the consumers’ minds.
Which is why I am flabbergasted to discover that the stand-alone Verizon store by my house is not what’s called a direct store, but an indirect store, similar to those found inside Target or Wal-Mart, according the Verizon representative.
Back story: what began as a simple online chat to discover how to access the discounts on Verizon accessories we were supposed to receive on our most recent purchase, led to my discovery that our Verizon store was in fact not a Verizon store. Now mind you, this did not come out until the representative finally figured out why she could not access my receipt, despite my giving her the invoice number and the time stamp. This is an hour of my life that I will never get back, but what I discovered about the business practice employed also makes no sense.
OK—so we can get the discounts applied through this local store. Small problem will get resolved—although I have to think it shouldn’t take me an hour to discover just why the branded representative could not resolve my problem herself. Plus, I think she should have been given some systemic way—through the receipt number or something—that indicated to her that I had in fact made the purchase at one of these so-called indirect stores.
However, the big issue comes down to trust. If I am not walking into an obvious indirect store, such as those in discount stores, why would I not think that a store that has the Verizon name on its walls is anything but a real—I mean direct—Verizon store? Frankly I don’t even know if our purchase price and the associated services are any different from what we could get in a direct store, but I do know I feel duped. We wanted to upgrade this Verizon phone through a direct store as we had done for every phone we have gotten since 2007—including the three phones we upgraded this year.
It’s not up to the customer to realize that the store he or she is visiting is a different sort of store—this information should be obvious. My experience with the brand told me a store meant one thing but apparently Verizon is using its brand for more than one kind of a store. That makes no sense to me—either as a customer or as a person who studied business. By making this issue confusing to the average customer, Verizon is muddying what its brand means and is at risk for introducing doubts about what else it might be muddying. I, for one, feel as if every time I go in such a store that I receive a different story about what costs are and what services come with what. By obfuscating what a store is or isn’t, Verizon is also leaving me to question the trustworthiness of these other practices.
I can’t say if Verizon is being true to me, but I have to say that it may not be being true to its own self—by introducing doubt into what is really included in its brand. But here’s what this one particular customer wants—that direct stores have a standardized look that is distinctly different from indirect stores. Maybe Verizon thinks the look is different enough, but if it is, it’s not so different that I knew that this local store is not the same kind of store as the ones I’ve patronized in the past.
The humanities taught me to question and analyze concepts presented to me as truths, while what I learned in business school taught me the hows and whys behind business concepts. In either case, what I gained was a deeper ability to dig beneath the surface to understand when something made sense—and when it didn’t.
To thine own brand be true—that’s just good sense—business or otherwise.
What is good business? To me it’s about operating in a manner that supports all stakeholders—not just the ones that write you the biggest checks, such as the advertisers, or the shareholders, who so often are focused on the near future’s bottom line, not the long-term sustainability. Employees are more than expense—they create the value of your organization. And in today’s complex world when so often the users of your products are not the customers who write the checks, it’s still good practice to keep the users happy so that they continue to use your services.
I get that these days it’s really common that the real customer (or at least the biggest customer) is often not the user. For example, in health care the insurance companies bring in most of the money. But without patients coming through the doors, insurance won’t be paying out for services. Same with online “free” services, such as social media and news outlets. We have always had to put up with advertising, whether it’s print advertising in our publications, which keeps subscription prices lower, or whether it’s to watch network television. Now, in order to use electronic services—paid and free—we have to consent to let all of our online activities be followed and sometimes, even when we don’t want to watch an ad, those ads keep playing anyway, using up valuable computing and server resources. Maybe we can’t opt out of necessary services, such as certain health care procedures or visits, but we can reduce using them for optional care. And with other more discretionary activities, we can stop using the service at all. With fewer users of services, the real—or the one paying the most—customer makes less money. Chasing away users of your services is bad for the bottom line.
It comes down to respect. Businesses need to respect all sides of the profit-making equation, even if not all equally contribute to the bottom line in an easily quantifiable manner. Reasonable employees and reasonable customers are why a business can provide what it provides in order to make a profit. Treat these stakeholders well, and your business should grow. Really, it’s not trickle-down, it’s trickle-up.
The hubris of scorning the “little people” is just not good business. Betting that the user will put up with almost anything is not a good long-term plan, especially in the face of an improving economy. Odds are most people remember how a business has made them feel—I know I do and I’m pretty sure I’m not the only one. Treat me well and you might have me for life—without paying for any constantly playing videos or pop-up ads or whatever the next intrusive form of advertising is. (Visiting me in my dreams?)
You can say I’m a dreamer, but there are really no good reasons for it to be a dream for people to be treated well by corporations and other organizations.
Once upon a time a decade or two ago, I believed the tales told to me in business school. Perhaps they weren’t tales before some of the financial ravages occurred that changed how we do business. But those were days before right-sizing and outsourcing and all those great buzz words that might help the bottom line—and I’m sticking with “might” because I believe in a bottom line that reflects more than the latest quarter, but one that also looks to future earnings and growing customer goodwill—were quite so prominent.
Basically, I fell for operations management, not because I am some mathematical wizard who can analytically detail the best way to manufacture a product or provide a service, but because I believe the human decisions about the whys behind a process make a difference in how well an entity serves various stakeholders.
And part of the whys should be having a plan for how that entity responds when the goods are not delivered as promised or when promised or whatever. The manner in which a website is designed or a phone tree is built indicates something of the sort of service that is most valued by the organization. Resources, especially when limited, tend to get allocated toward what matters most.
When I access a website or a phone tree and note that my particular concern isn’t prominent, then either my current difficulty is not common or it isn’t considered as important as other problems to the organization.
This is where I find myself this week. Does a company so famous for its delivery systems not often have a problem with delivering packages to the wrong homes or does it focus more on resolving problems for the businesses that procure its services? Even though I pay the shipping fee to the original business, it’s that business that chooses which shipping provider to use—for all its shipping needs. They are the bigger stakeholder.
Of all the FAQs listed on the website, there is not one that says: Tracking says a package was delivered but the package was not received. Not sure if the “How do I determine what address my package was delivered to?” instructions work since it is their records available to me that show it was delivered to my address.
After a couple days of calling back and forth to the local hub for our neighborhood’s deliveries while waiting for the driver to tell the office if she recognized my house, I have found out she did not. Then I was told to call the original shipper to have them file the claim.
In my perfect little fairy tale world, this isn’t my responsibility. The company, recognizing that it has likely made a delivery to the wrong address, then takes charge of the mistake and does the legwork for me. The company facilitates this because it wants the problem corrected for me, the individual stakeholder, as well as for the larger stakeholder that is the business that chooses to send its deliveries to me and all its other customers through this particular shipper.
Beyond that, the company also tries to understand if something in the process led to the mistake in the first place in order to make changes that will reduce future errors. Plus, perhaps said company realizes that making the initial contact more customer-friendly and efficient in the face of delivery difficulties will improve the experience for all stakeholders—including its own employees and the productive and cost-effective use of their time—which in the end improves that ever important bottom line.
And then we would all live happily ever after.
As it stands, I left a phone message with the original business that sent out my package in good faith last week through the shipper. Any sweet dreams I expected from using the ordered little pillow to better position my oh-so-sensitive “princess and the pea” back for restful sleep will have to wait. If I were really living in a fairy tale, then all these challenges would simply be part of my hero’s journey to reach the happy ending.
Since I no longer believe in such tales, I’ll just say that this whole saga is not an example of best practices—for any of the stakeholders.
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But there’s more after all! In between writing and editing this piece, the doorbell rang. A man I did not recognize was standing there with my package. When he told me it was mine, I had to ask where he lives—inquiring minds want to know how all this really happened. His house is on the 3500 block while ours is on the 3800 block—no wonder I didn’t know him by sight. (And, yes, the correct address was marked on the box twice.)
So while what I said about businesses still stands, it turns out that sometimes you can depend on the kindness of strangers. In a world of people busy not taking enough responsibility for their actions, there are always those who take on more responsibility than is their due. As so often happens, just when my experiences seem to indicate that believing in others belongs in a mythical tale, then something happens that reminds me that there are plenty of people (and entities) living out the hero’s journey every day—in both big and small ways.
Don’t know if my pillow will be the magical solution for which I sought, but I’ll rest easier having remembered that some tales are true—which makes for a much happier ending for this particular tale.
When I was young, my mom stopped telling me in advance about special plans because I got so upset if they did not happen. When she told me we couldn’t do something because so-and-so was sick, I’d respond with “But you said . . .” Tired of my very vocal expressions of disappointment, she would wait before she let me know about what was supposed to happen.
She just couldn’t convince me that some things were unforeseeable. To me a plan was a plan and a commitment was a commitment.
Sadly, I still feel that way, even though I’ve lived long enough to know that stuff just happens. When a promise doesn’t come through, I just want to say, “But you said . . .” And in that same whiny voice, too. I try not to do so, really I do, because everyone—including moi—makes mistakes.
Plus, I’ve studied operations management. I know how unrealistic it is that nothing will ever go wrong, no matter how airtight the system or the human intent. There are still acts of God (FedEx was monitoring volcanic eruptions in Iceland when I first tracked my recent package delivery) as well as times the system and/or the human fails.
Nonetheless, yesterday was a frustrating day in our home. In the first case, I don’t think we’re wrong to believe the entity really isn’t doing its job. We still don’t have a license plate for our vehicle that we bought almost four months ago. The first sign of lack of attention was the company not charging our Discover Card (don’t worry about our financial decisions—we were ultimately using investment funds to round out our purchase the vehicle) for the 65% of the purchase price not covered by the cash we paid. And then when the charge appeared (after our notification to them), it appeared twice. Got that fixed only to not receive a title before having to pay for an extension.
With my husband’s constant reminders, the organization continued to search for the title, plus—reluctantly—agreed to provide us with another temporary license to get us through until the arrival. When the title finally came to us, it showed up with a dealer name change form. Instinct told us there still might be trouble, so we did not wait to bring in the title until the temporary’s expiration. Good thing because the name change form is not valid. So we wait again.
But they said they would sell us a vehicle. Why is it nothing has been done correctly and on time—well, except for the fact that the car itself appears to be as good as promised. Surely it is the dealer’s job to know how to do the facets of its own business, such as processing credit cards and meeting government documentation requirements?
And then there was my pillow—out on the FedEx truck at 3:44 a.m. yesterday. I was anticipating a better night’s sleep last night since the special pillow my neuromuscular massage therapist had suggested was finally arriving. I spent much of yesterday in my home office, cleaning off my desk for a project that will be on my desk later this week. Also, I wrote and posted another blog post. From my desk window I can see and hear the delivery trucks that come through my neighborhood. All afternoon I looked for the package, but it had not arrived when I left at 5:30.
Imagine my disappointment when I arrived home at 7:30 and saw that tracking stated my package had been delivered at 3:15. No one else in my house had seen the package either, despite what the records said.
“Describe your house,” the representative said.
“The numbers are clearly legible from the street. There’s a large Colorado Blue Spruce in front of it. It’s stucco—and it’s pink. You can’t miss it.”
Not only did they say they would deliver it, but also they said they did deliver it. So either they did deliver it and someone very quickly stole this odd-shaped pillow or they left the pillow on the porch of some not-pink house (or the driver is stockpiling packages or sleeping on the job—scenarios not very likely with FedEx’s strict operational and employment policies.)
But they said . . . and I remain disappointed.
Was already frustrated that our family vehicle licensing renewals cluster over a few months. (Hey, that almost makes me feel thankful that since the dealer still has not located the title for the vehicle we bought in May, we are on our second temporary license and get to wait another six weeks to pay for that vehicle’s license. ) To add to the financial pain, though our vehicles had been driven past the roadside emission testing vans several times, all still needed emissions tests. I suppose that could be because the cars weren’t passing those roadside tests, but that definitely wasn’t the case with the first car I took to emissions. That car passed so well that I am extremely impressed by how few emissions come from a car that is now 14 years old.
Last week I discovered a handy tool that showed me waiting times at emissions testing centers which worked really well—last week. Yesterday—not so much.
For one, the car of this week is a real time SUV—which means it gets a different emissions test. For two, the testing center only has one bay for testing SUVs—which makes little sense in a state such as Colorado. And that also means published testing times aren’t so accurate for SUVs.
As I waited in line in my car, I kept the engine off. With that hot sun beating down on me and the sweat pouring down my back, I couldn’t wait to make it to the front of the line and out of my car and into the waiting area. Except that while I watched, I saw a couple vehicles back from the bay and leave. Then the attendants blocked the bay by stretching a chain with a “closed” sign hanging from it across the entrance.
The attendant apologized to each of us in line and offered us a brochure for the other locations.
No thanks. I mean, who wants to spend precious time doing all these dull adult things anyway, let alone when they don’t work? Of course the location needs another bay for SUVs—this is Colorado—but it appears to be a budget matter—and we all know how budget matters have gone for the last several years.
I’m tired of being a grown-up, especially when the systems for doing all those time-consuming boring adult chores do not always work—and I still have more wasted time ahead of me. Don’t mind me but I started pouting just thinking about how I had been kept from checking off a task from my “to do” list.
However, while I was busy pouting, I went on the company’s website and sent notice of what happened, mentioning I thought an additional SUV bay would help every day, but especially when equipment breaks down. Lo and behold—I heard back from the company within an hour and was told another bay will be added in a couple months—and was offered an apology, along with a complimentary emissions test.
Huh—call me stunned. So I still need to do this boring and inconvenient task, but at least someone at the company acted like an adult and took some responsibility for my inconvenience. Time for me to be an adult and accept that, while frustrations happen, at least this particular wait is for something after all.
Follow-up: I received the complimentary coupon in the mail two days after I contacted the company, then got the test done the next day. Not quite painless, but that task is checked off the list for another two years, plus I only had to pay with my time.
Dr. Shine told Hallowell he worked for him—just as he works for anyone whose shoes he is shining. Here’s a man who believes in trying to find the spark in everyone he serves in that job. Not sure if he knows anything about yoga, but that sounds a whole lot like the phrase that ends most yoga classes: Namaste or I bow to the divine in you. In yoga classes, this is a reciprocal phrase spoken between teachers and students. But do most people whose shoes are being shined think to reach out to the people, such as Dr. Shine, who are serving them? Do they see the spark in him or tell him they do?
Come to think of it, do I do that? No, I don’t get my shoes shined, but there are many people in my world—personal and otherwise—who help me along my way.
Sure, I thank my servers and try to respond to their well wishes with a hearty “you too”, but do I actually express my gratitude to the people who “serve” me more frequently—my exercise instructors, my physical therapist, my minister, my choir director, and other people working with me from a specific role in my life. And beyond that, do I let my loved ones know what I especially appreciate about who they are and what they do for me?
No, I don’t. I am quietly grateful for all these people, but rarely show anything more than polite appreciation, if that.
My mother was a great encourager to those who gave to her. In her last years she kept busy baking dinner rolls for the pharmacy or the doctor’s office staffs to show her gratitude. She really did let people know she appreciated what they did, even if they were just performing their paid jobs. Plus, she would give compliments to the young people she knew at her church, pointing out their strengths and applauding their learning and growth.
Nonetheless, for me she kept her approval more silent. I always knew she appreciated me, but I mostly heard that when she sang out my praises to other people in my hearing. In those last years she would tell people, “She takes care of me.” Of course I did—she was my mother—but it was still really nice to hear that she valued what I did for her.
Thinking about Dr. Shine made me realize just how stingy I am with words of praise for those who are frequently in my life.
I tell my husband I love him, but forget to let him know how much I appreciate the meals he makes for me and the income he earns to provide for our family. I tell others how much he does for me, but remain silent more often than not to him. It would be easy for him to think I don’t notice that his efforts, as well as his belief in me, are a big part of why I have the time and strength to do what I do.
The same is true for my kids. They don’t expect false words of praise from me, but would it be so hard for me to share with them what really impresses me about them?
So yesterday, inspired by Dr. Shine, I told my son, “You know, I think it’s great that you look for what is good in each person and you often keep looking.” He’s no Pollyanna, which is what makes that even more impressive—he has this mission to bring hope into this world even while being pragmatic about the high odds that the world and people will still disappoint.
My daughter has had so many health challenges to face and she gets so weary. However, through all that, she works hard at school and in jobs. So many people in her shoes would not even try, but she is compelled to do her best, even when that comes with a big personal cost. And still, she feels kindness matters, even when she doesn’t experience it in great doses.
My yoga teacher? She changed my life and outlook and helps me through difficulties—physical and otherwise. My physical therapist moves me back to wellness. My minister reaches my soul and strengthens my faith, even when I want to turn away. My choir director challenges me to learn in new ways and in so doing reminds me of what I already know and that I might yet discover more. Those are just some of the people who improve my journey and who I never give more than a quiet “thank you”, if that.
You don’t have to be a manager to make a difference in people’s lives and that’s what Dr. Shine already knows. Treat people as people who were each created with a unique spark and thank them for how that spark helps you. That’s the real meaning of all those Namastes and Peace be with yous and Also with yous that we mouth back and forth to one another.
Namaste—I bow to the divine in you—and may I yet learn to tell all my people that.
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